The End of Single-Channel Dominance
A few years ago, you could build a business purely on cold email or LinkedIn outreach. Today, prospects are overwhelmed, and standing out requires a coordinated, multi-channel approach.
The Rule of 7 Touches
It takes an average of 7 touches to get a response. If all 7 touches are emails, you're just annoying. But if you view their LinkedIn profile, like a post, send a connection request, and then send a highly targeted email? You're building familiarity. For tips on the email portion, check out the anatomy of a perfect B2B cold email.
How CORLIN Orchestrates Campaigns
CORLIN allows you to build visual workflows that trigger actions across different platforms based on prospect behavior.
- Did they open the email but not click? Trigger a LinkedIn message 2 days later.
- Did they accept your connection request? Pause the email sequence and engage via chat.
Multi-channel isn't just about more volume; it's about better timing.
